Whether that's go-to-market planning, brand narrative, franchise management, or value-aligned partnerships - turning ambitious ideas into stories that resonate with audiences and deliver commercial results.
Get In TouchVice President of Brand & Partnerships, leading marketing and brand strategy growing high-value international franchises such as Star Trek and the CBS brand as it entered a cultural and historic milestone - the 100th anniversary.
Chief of Staff to the President & CMO of CBS Marketing, building consistent processes, systems, operational and communication pillars to ensure cohesion and content creation efficiency amongst the CBS Entertainment, Sports, News, Syndication, Studios and Affiliate departments.
Working first in London and then Los Angeles, overseeing marketing strategy and activity for the global content creation studio including high-profile Super Bowl campaigns and the transition to becoming part of Technicolor's portfolio.
Leading the brand activity and audience engagement for Penguin, Puffin and Ladybird driving first-to-market content on new platforms, in addition to launching a brand new sub-brand, Penguin Platform.
Managing marketing and brand strategy for core IP and brands across Nickelodeon and Nick Jr, launching international properties and increasing reach across rapidly evolving digital platforms.
Whatever the challenge - marketing strategy, audience led innovation, cohesive brand narrative, or simply extra bench-strength, your project will benefit from the curiosity and collaboration of The Bee Effect.
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And if I could make you a cuppa, I would!
Splitting my career between the UK and USA, I have a unique understanding of not just what makes marketing effective but of the processes and cultures where people can thrive while doing it. Somewhere in there, I also became Will Ferrell's "expert" on England via a guest spot on his Ron Burgundy podcast.
Every year, I set a low-stakes New Year's resolution to guarantee myself one moment of pure joy. Highlights so far: jumping into a swimming pool fully clothed (it always looks so fun in the movies), ordering "one of everything" off a menu (a good day for me, my friends and Dim Sum), and teaching myself to make an owl call so convincing it fooled the Merlin bird app.
My latest life plot twist is forming The Bee Effect, bringing my infectious enthusiasm and experience to more people, places and projects - for decades to come.
"Bee is one of the best marketers and leaders I know - she combines real strategic vision with excellence in delivery, and she's a fantastic human being who cares as much about her teams and clients as she does about the work.
Her commitment to great work and to empowering the people around her is unwavering, as is her wonderful, positive energy."
Daniell Phillips
Director of Brand Partnerships, Residence (former The Mill / Technicolor)
"Bee is a rare combination of incredibly talented, driven and delivery-focused while also being an absolute delight to work with. She combines creativity with a focus on execution, which is a rare quality.
Everything has been executed to perfection, with a remarkable attention to detail, all while being a joy to collaborate with."
Dan Rutstein
President, Orange County Soccer (former British Diplomat)